Guide to Developing an Internet Business

Especially for Work at Home Moms

 



 

Finding a Reliable Web Host

The first thing to do when looking for a web host is to read everything on the Internet with a great deal of skepticism. Most of the "web hosting review sites" are nothing more than paid ads. The people who write the reviews often get a commission by the hosting companies, and the hosts with the highest commissions get the best reviews. Even on third party review or opinion sites, many of the posts are made by employees of the hosting companies to either talk up their own sites or trash a competitor. Just read some of the posts on popular review sites and ask yourself if these sound like normal reviews made by webmasters, or if they sound more like ads made by professional copywriters.

A good way to find a reliable host is to ask other webmasters you know and trust which hosts they recommend. If you don't know anyone to ask for questions like this, then you might have to check the buzz on the Internet forums, albeit with a very large grain of salt. Avoid the web hosting recommendation sites at all costs - remember the people who write these sites usually work on commission for the web hosting companies, that is if the sites aren't created by the web hosting companies themselves.

Avoid buying web hosting space through a resellers program. Many people who sell web space actually don't host the sites themselves - they just resell the space for other web hosts. If there is a problem, is it best to have a host you can contact directly rather than working through a third party web designer who might be on vacation when your site goes down.

Personally, I like to work with only the larger hosting companies. I had a site with a smaller company at one time, and one of my main sites was hacked into. One day I looked at the code and there was stuff in there I'd never seen before which was kind of a freaky feeling - almost like a virtual way of having your home broken into.

I think a larger company is going to be more careful with security than some small place, so from now on I only go with the larger hosting companies. Plus, in general I find that they tend to have better customer service and less downtime. One way to indirectly check the reputation of a hosting company is to check the page rank of the hosting company using the Google toolbar. This is not an absolute guarantee that the host is good, but you can usually eliminate the rinky-dink type companies this way. I would look for a Google toolbar rank of at least 6, and preferably higher, for your web host. A hosting company can easily fake forum posts about their services, but it is a lot harder to artificially fake page rank. If a web hosting company has a page rank of 4 or less, this tells you they are most likely a pretty small time operation.

Cnet.com offers a list of web hosts, often with promotional coupons to use. The last time I checked, though, there were no detailed reviews and all of the hosts had identical (3 star) ratings.

This site and some of my others sites are hosted by Pair.net. I have had sites hosted with pair for several years and have been happy with their service. I would also recommend Futurequest, Earthlink and Dreamhost. They are three of the larger hosts that have been around awhile and usually have good reputations with most webmasters. The popular Internet webmaster forum www.webmasterworld.com is hosted by Westhost. That sites seems to always be up and running smooth, so Westhost is another host I'd take a look at if I was in the market for a new host.

When looking for a new host, send a couple of emails to their sales staff questions to see how politely and quickly they respond. Whenever I've done this, a few companies never have even responded at all, which made them easy to eliminate from my potential candidate list. Also check to see how you contact their support group.

When checking into hosts, find out what kind of customer support they offer. Do they have 24 X 7 support? Online chat? A telephone number you can call for help? Usually sites with telephone support costs a little more than email only support plans, but if your livelihood depends upon your site, then paying extra for immediate support is certainly worth the price.

I would also recommend checking the hosting recommendations at niche groups like the forum for San Francisco Women of the Web (www.sfwow.com). Since it is more of a niche group of women writers and web designers, not as many professional forum spammers hang out there. Many of the recommendations for hosts there seem genuine, especially the ones made by long time SFWoW forum posters.

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