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Link Popularity
Tips
1. With Google,
a few links from trusted sources may help your site more
than thousands of links from low quality sites.
2. Search engine
algorithms change constantly, so when you are reading up
on other link building tips, be sure to check the publication
date of the advice articles. One of the top articles
that comes up in Google for the term "link building"
is several years old, an eternity in Internet time, and
references many search engines and directories that no longer
even exist.
3. Avoid excessive
reciprocal links, especially ones where you put a link
to a site in your useless link directory and the other site's
webmaster returns the favor by giving you a link from his
useless web directory. This can often harm more than help
your site.
4. Go through
the backlinks of your competition, and submit your site
to any sites that allow free submissions or ask for useful
site recommendations.
5. Join professional
and trade organizations related to your field that offer
links from online membership directories as one of the perks.
Start with your local Chamber of Commerce and see if they
have a spiderable membership directory.
6. Make your
own page on Myspace and link to your main web site from
there. Many webmasters report getting significant traffic
just from their Myspace pages alone, regardless of any linking
benefit.
7. Submit
your site to DMOZ. It is a trusted site by Google because
of the human review. Links from DMOZ are going to give your
site more of a boost than you can get from other kinds of
links.
8. Yahoo directory
links also tend to help rankings, but they are expensive
($299 a year as of this writing). If you have the budget,
go ahead and pay for the submission review. However, note
that it is possible to rank well, even in Yahoo, without
a Yahoo directory link.
9. Submit
to any free directories in your niche. Do a search in
Google for "directory your-keyword".
10. Study
the social book marking sites like Digg, del.icio.us,
and Stumbleupon to see what kind of articles are most popular.
Write articles for your site that appeal to those audiences
and tag them in those sites.
11. Create
a blog on your site, keep it updated and submit it
to the blog directories. Or
make a companion blog in Wordpress or blogspot that links
back to your main site.
12. Get links
by doing what you enjoy and it won't seem like work.
If you love to write, then write articles for syndication.
If you are more of a coder, then write free software to
give away in return for a link back to your site. If you
are more people oriented, then perhaps the forums and the
social bookmarking sites are more your speed. Find your
methodology and work it.
It is difficult
to be an expert at all of the different types of linking
on the web - blogging, social bookmarking, article syndication,
press releases, etc. You don't have to master them all to
have well ranked sites. I have one site that ranks very
high because of social bookmarking and blog links even though
I have done very little link building myself in those areas.
It is just on a topic popular with the Web 2.0 crowd and
over time has developed a couple of thousand natural links.
Focus on the
areas that interest you for some starter links with a new
site. If you have good content then natural links from a
variety of sources will often follow, and at that point
you can tackle some broader and more competitive terms.
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