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Ways to Increase
Visitors to Your Site
Once you have
your web site set up, you'll probably want to get as many
visitors as possible. Here are some ways to get visitors
to your site:
1. Get your
sites listed in all of the major search engines. The
best way to get your site listed in the search engines is
to get links from authority sites within your niche. Avoid
directory submission services as they are rarely, if ever,
worth the money.
2. Write articles
that other people can use for free on their sites, provided
they put a link back to your site. You can post these articles
on your site or submit them to free content reprint sites.
3. Join relevant
forums on the topic of your site. Make intelligent and
thoughtful posts and put the URL of your site in your profile
and in your signature, if the forum rules allow it. Be a
genuine contributor to the forums and keep comments about
your own site low key. Nobody likes forum spammers.
4. Add comments
to other people's guestbooks or blogs with a link
back to your site in your signature. Again only comment
on blogs and guestbooks where you have a genuine interest
in the topic of the other site.
5. Get listed
in relevant directories. Do a search for:
your-subject
directory
directory your-subject
and related searches
to see which directories rank well for your topic. See my
section on directory
submission tips for more on this topic.
6. Buy advertising
on related sites or newsletters.
7. Advertise
your site in offline or online classified ads.
8. Put your
domain name on your business cards and be sure to keep
a supply of cards on hand wherever you go.
9. Trade links
with webmasters who have related or complimentary sites.
10. Buy advertising
in offline newspapers, magazines or periodicals.
11. Create
lots of content. To some degree, getting visitors to
your web site is a numbers game. In general, a quality site
with 3,000 pages and 5,000 links is likely to get more hits
from the search engines and many more visitors than a site
with 20 quality pages and 200 links. This is not an absolute
because you might be able to get more visitors with the
smaller site if the keywords are very popular and you have
high search engine rankings. But in general, quantity does
count. Having more pages in the search engines increases
your chances of getting a referral just like buying more
lottery tickets increases your odds of winning the lottery.
12. Add a
blog to your site and syndicate the content. Submit
your blog to all of the free blog directories.
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