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Reasons Sites
Get Banned or Dropped from Google
If you have an
existing site and you know it has been in the Google index
previously, there are a number of reasons your site may
have been dropped.
1. The number
one thing to check for is technical errors by you or
your your web host. If Goggle can't crawl your site
properly, it won't be able to add it to the index. In one
infamous case, a technician at one of the major web hosts
actually banned Google's spiders in a misguided effort to
conserve bandwidth. Thousands of sites were dropped from
the Google index. After much bad press to the hosting company,
and help from Google engineers, the problem was found and
corrected. However, if you have a smaller host, technical
errors like this may not get as much visibility and immediate
action.
If your have
reviewed your site and can't find anything wrong with it,
you might just want to try changing web hosts and see if
that helps.
2. I have noticed
that small, infrequently updated sites with few links
may get dropped easier than big sites like Amazon or
Ebay. I think in these cases it doesn't mean that the site
has done anything wrong per se, it is just that it may not
be important enough for Google to always include in its
index. Your
site might have gotten dropped if the sites linking to it
were dropped, banned or dropped the link to your site.
If you suspect
this may be the case, try getting some fresh, new links
from authority sites to see if that helps.
3. Sites get
dropped all of the time for actions that violate Google's
webmaster guidelines. These include, but are not limited
to:
- Cloaking
- Linking to
bad neighborhoods
- Participating
in link farms
- Doorway pages
- Duplicate
Content
- Spammy content
- No content
- just affiliate links or ads
4. Bugs on
Google's part. If this happens the only thing you can
do is write to Google and ask them why your site is not
in the index. I have had a site dropped because of a technical
error on their part. If I had not had emailed, I don't know
if Google would have known about the issue.
5. Technical
errors on your site. Make sure your HTML is coded correctly
and is readable by a spider. Search on Google for spider
simulators to see how a spider would view your site. One
person who wrote into a forum to ask why his site was dropped
ended up having a "noindex" metatag in his HTML.
(The noindex tag is used to instruct spiders not to index
the page.)
6. Changing
web hosts. Sometimes site will get dropped when they
move to a new web hosts. Usually these types of errors resolve
over time.
7, Sites on
free hosts. Personally, I think Google is quicker to
drop sites on free hosts than paid hosts. It is known that
Google is looking for "signals of quality" and
having a free hosting account probably doesn't send out
that signal. This doesn't mean that is impossible to get
sites on free hosts to rank well with Google, I just think
these sites may get dropped easier than others. I've noticed
that the sites on free hosts that rank well usually have
lots of unique links.
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