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Making Money
with Adsense
1. Use the
Google "heat map" of where users tend to click
the most. It does work. It is a good idea to study this
map and take it into consideration for Adsense placement
when you are designing or redesigning a site.
2. Sometimes
you have to make a tradeoff between short term revenue with
in-your-face ads and the quality of your site. Often
you can make more money in the short term by having "in
your face" ads plastered all over your site. However,
if this results in less users staying on your site or linking
to your site less often, then you may be sacrificing long
term and rankings and return visitors in exchange for short
term profits. I try to find a balance where the ads visible
and yet still somewhat low key and the sites still remain
attractive and useful to readers.
3. Every site
really is different in terms of where the ads work the best.
The only way to know which layouts work best is to test
and then test some more. Make sure to give each placement
a fair trial. I would recommend testing changes on either
a page by page or subset of pages to start out. If your
earnings fluctuate by 50% or more from day to day, it may
be difficult to determine how well changes are working for
you. In this case it may be best to have several tests over
a period of time. For example, you might try Adsense layout
#1 one for several days, then Adsense layout number #2 for
several days, then back to Adsense layout #1 and so on.
While a three day test on each layout may not have an obvious
answer as to which layout is best because of day to day
fluctuations in ads, the average results of several sets
over time should provide a more obvious answer.
4. Adlinks -
Many people report significantly increased income with
adlinks. They don't work on every site, though, so the
best way to find out if they will work on your site is to
experiment. On one site I added Adlinks and increased my
revenues by 400%. Not a bad return for a 30 minute change!
5. Check out
where your competitors, especially ones with high rankings,
have their Adsense ads for ideas for your site. If they
are clever enough to get their sites ranked high, then perhaps
they are clever enough to know the best locations for the
ads!
Make
Money with Your Web Site
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